Your Brand is not about You!
I'm going to be honest. You may agree with me, or you may choose to wave this off, as if it is meaningless. No matter how you feel, I think forces are strong enough to at least warrant consideration. Back when I was working on Wall Street, we had a saying: "The Market will always tell you what it's thinking." Whether you believed that the bears would prevail and the market would head lower, or the bulls would turn things around and the market would post gains, the reality is that there was always an indication of what the market wanted to do, and how you should be positioning yourself and your clients. Personal branding is no different. Though, based on some of my more recent headshot sessions, I can safely say that some folks have different ideas. IT'S NOT ABOUT YOU Personal branding is the heart and soul of operating your business, or being noticed by a potential employer or audience. And, while you will invest your blood, sweat and te